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40+ Hilariously Truthful Brand Slogans

40+ Hilariously Truthful Brand Slogans

Ashley Lez
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"I'm loving it," "Just do it," and "Think different." What do all these have in common? They are all famous brand slogans. Branding is an essential part of a company's success. Although these slogans are successful, that does not mean they are true. An artist named Clif Dickens came up with brutally honest slogans for some of the largest companies in the world. From Mcdonalds to Ikea, he said what everyone was thinking, and these are the hilarious results. 

1. Ikea

If you have ever bought any kind of furniture from Ikea, you will know the frustration of trying to put it together. By the time you figure out how to put it together, you are somehow left with too many or too few pieces.
Ikea
Honest Slogans
It's like Ikea wants you to put in the work and be frustrated in exchange for their low prices. 

2. Victoria's Secret

Have you ever watched the Victoria's Secret Fashion Show and wondered how the models are so flawless? The company sets such a high standard for what is beautiful, and it has only made women feel that they do not fit societal standards. 
Victoria's Secret
Honest Slogans
For the record, every woman is beautiful no matter what shape or size. The company has received so much backlash for not being size-inclusive, and they are finally jumping on the trend to show women of all sizes. 

3. Lay's

Isn't it annoying when you open a bag of Lay's, and there are about four chips while the rest of the bag is filled with air? 
Lay's
Honest Slogans
No one wants to pay for a bag full of air. Yes, we know that the air helps the chips stay whole in transit, but isn't all that air excessive? 

4. Activia

Activia is a yogurt that has probiotics in it to help keep your digestive system balanced. So basically, it helps you poop. Dannon used Jamie Lee Curtis to sell the product, and it was so memeable. 
Activia
Honest Slogans
Each cup has millions of probiotics, and that is great if you are a little backed up. 

5. Maybelline

There is no way that Maybelline is not using photoshop for their ads. No one's skin looks that flawless even with their products caked on. 
Maybelline
Honest Slogans
They say it's Maybelline, but you can start assuming it's actually photoshop. 

6. Wikipedia

In every stage of life, people need Wikipedia. There is information about everything you can imagine, and it was the best tool in college. 
Wikipedia
Honest Slogans
Although people can edit the pages, the information has to be approved, so most of the time, you can trust Wikipedia. 

7. Perrier

Perrier water makes you feel like a fancy person because they charge so much when you order it at a restaurant. It does not taste any different than other sparkling water, but it comes in that beautiful green glass bottle. 
Perrier
Honest Slogans
If you have ever wanted to feel bougie, this is the water for you. The store-brand tastes the same, if not better. 

8. Bic

From pens to lighters, you never know how you acquire them, but somehow you always have a Bic. You also always keep the Bic lighters when you borrow them. 
Bic
Honest Slogans
Also, in school, when you needed to borrow a pen, it always happened to be Bic, and you happened to forget to return it. 

9. Candy Crush Saga

If you have ever gotten into playing Candy Crush, you will know how addicting it is. You spend hours trying to beat as many levels as you can, and then you run out of lives. 
Candy Crush Saga
Honest Slogans
When you run on lives, that's when the addict in you kicks in. You start begging your Facebook friends for lives until someone answers your desperate request. 

10. Urban Outfitters

Urban Outfitters is hands down the most expensive store for the style of clothing they sell. For example, you can buy a t-shirt there with holes in it for upwards of $20 when the shirt should cost less than $10. 
Urban Outfitters
Honest Slogans
You are paying extra for your clothes to look like you got them out of the dumpster. Even though everyone knows this, people continue to shop there because it is still cute! 

11. Lego

The worst pain in the world is caused by stepping on a Lego. These are supposed to be a children's toy, but they inflict pain on people of all ages.
Lego
Honest Slogans
Since they are for children, they will inevitably end up on the floor, which means you are bound to step on them. 

12. Starbucks

Not only do they serve you decaf if you are rude, but they also spell your name wrong even if you are nice. 
Starbucks
Honest Slogans
The slogan should also be that their coffee is over-roasted and burnt, but maybe that is just a personal problem. 

13. Gillette

Gillette is known for continuously adding more blades to their razors. At one point, they had five blades in their razors. Who needs that many blades? Most dermatologists recommend two blades to prevent nicks. 
Gillette
Honest Slogans
We think they have peaked at five blades, and their new heated razor is removing all those extra blades. 

14. Web MD

If you ever want to find out you only have two months to live because you have a tickle in your throat, then check Web MD. 
Web MD
Honest Slogans
Even if you only have a cold, Web MD will convince you that you're on your death bed. 

15. Netflix

Unless you are logging into Netflix with a specific show you want to watch, you will probably spend most of your time searching rather than watching.
Netflix
Honest Slogans
Even when you have a show in mind, it is not there because more shows are being pulled from Netflix for other exclusive streaming services. 

16. Twister

Twister is the game you play at your first boy-girl party in middle school because it gets people to interact with each other. 
Twister
Honest Slogans
It is also the game to help you tell who is flexible or not. Despite being so simple, Twister is not an easy game! 

17. Old Spice

If you use Old Spice you are one fresh-smelling grandpa. Some people seem to dislike the smell of Old Spice, but it doesn't smell that bad compared to other options. 
Old Spice
Honest Slogans
Their commercials are also hilarious, so it is hard to hate on this brand. Old Spice is for the manly men in the world. 

18. Ritz

Does anyone eat Ritz crackers without something on top? They taste great on their own, but there is something so right about adding toppings to these crackers. 
Ritz
Honest Slogans
They are the best tasting plates. They also go with sweet and savory foods, which makes them versatile. 

19. Google

Raise your hand if you can name another useful search engine besides Google. If you thought about Bing, we were looking for helpful answers. 
Google
Honest Slogans
Google is the top-dog on the internet, and no one can compete with them. Others have tried and failed. 

20. McDonalds

McDonald's dollar menu is the cheapest fast food, but when you don't want to spend money or don't have much money to spend, it's a good option. 
McDonalds
Honest Slogans
Their slogan might only say, "I'm lovin' it," but they should say, "I'm lovin' it because I only have $4." 

21. Garmin

If you are a fan of The Office, you will remember the episode where Michael drove into a lake because that is what his GPS told him to do. The GPS must have been Garmin brand.
Garmin
Honest Slogans
If you see a lake when you are following directions from your Garmin GPS, be careful. It might have you take an unexpected turn into the water. 

22. Pepsi

Have you ever asked for Coke, and then you were told there was only Pepsi. There is always a feeling of disappointment when Pepsi is the only option. 
Pepsi
Honest Slogans
Sometimes you will settle for Pepsi, or drink water instead. Pepsi just doesn't have the same quality taste like Coke. 

23. Sprite

Although Sprite is supposed to be lemon-lime flavored, it does taste like Skittles now that we think about it. 
Sprite
Honest Slogans
Sprite mainly tastes like lots of sugar, but it is so delicious. 

24. Visine

When you smoke some of that mary jane and then have to be at a social event, you can trust Visine to help you get rid of red eyes. 
Visine
Honest Slogans
There are probably only a handful of people that buy Visine for its actual purpose. Their most reliable market must be stoners. 

25. Monopoly

People seem to get oddly competitive when it comes to playing Monopoly. Players will bankrupt their friends and double rent just to win a board game. 
Monopoly
Honest Slogans
If you want to find out people's real personalities, then play Monopoly. You will quickly see who they really are. 

26. Axe Body Spray

Just thinking about Axe Body Spray will induce middle/ high school memories. All the boys would douse themselves in this pungent spray to cover up the fact that they hadn't showered in a few days. 
Axe Body Spray
Honest Slogans
While they thought it was benefiting them, it was actually repelling all the women in the school. 

27. Tostitos Scoops

It is not only Tostitos scoops that cut your mouth up, but it is also every chip that they make. While their chips are delicious, once you take a bite, the crunchy edges turn into razor blades. 
Tostitos Scoops
Honest Slogans
It is even worse when you eat the hint of lime flavor because not only is your mouth being cut, but the lime is also burning the new cuts.

28. iTunes

Have you ever read the terms and conditions when a website asks? If you have, you deserve an award because you are rare. 
iTunes
Honest Slogans
The terms and conditions are so long, and the font is so small. Who has the time or patience for that? You just want to buy a song; there shouldn't be an entire legal contract every time. 

29. Yelp

We all know that one person who is an avid Yelp reviewer. They think that if they leave a bad review, the business will shut down. 
Yelp
Honest Slogans
Sorry to crush some dreams, but your review doesn't matter as much as you think it does. 

30. Lululemon

While Lululemon leggings do make your legs look good, they are also ridiculously expensive. The honest slogan should be, "women wear and women go bankrupt." 
Lululemon
Honest Slogans
Men might be staring when you wear Lululemon, but men would also stare if you wore leggings from Target. 

31. Halls

Have you ever found yourself craving candy, but all you had were Halls cough drops? Some of their flavors taste like candy, but it is recommended not to use them unless you are sick. 
Halls
Honest Slogans
You might have even eaten a few too many because they tasted so good. It's ok, we won't tell anyone. 

32. I Can't Believe It's Not Butter

Unless you have never tasted real butter in your life, you can tell that "I Can't Believe It's Not Butter" is not butter. 
I Can't Believe It's Not Butter
Honest Slogans
No matter how hard they try to convince us, we all know that this is not the real stuff. They tried their best but it is hard to top real butter. 

33. Under Armour

When you walk around in athletic clothes without any intention to workout, but you want to give the vibe that you are athletic. It is not just Under Armour, but all athletic brands today are worn leisurely. 
Under Armour
Honest Slogans
Now, more brands have come out with clothes specific for athleisure because it has become a major trend. You can now pay extra to wear clothes specifically meant to make you look athletic without being athletic. 

34. Dirt Devil

It has "devil" in the name for a reason. The vacuum terrorizes pets and dirt. Dogs must hate Dirt Devils specifically because of how loud they are. 
Dirt Devil
Honest Slogans
Dogs are afraid of vacuums because the noise is so loud and produced at such a high frequency. 

35. Purell

Purell claims to kill 99.9% of the germs on your hands, so people assume it is better than actually washing your hands with soap and water. 
Purell
Honest Slogans
Washing with soap and water should always be your first choice unless hand sanitizer is your only option. 

36. Crayola

Does anyone know why they include a white crayon? It never comes in handy, and when you try to use it, it just gets dirty, making it useless. 
Crayola
Honest Slogans
The only time the white one was valuable was when you tried to blend two colors, but that is more advanced than what the average Crayola user is doing. 

37. Tyson

Tyson makes a variety of chicken products that can be found in the freezer section of the grocery store. They claim that their chicken is of high quality, but is it really? 
Tyson
Honest Slogans
Their bags that their chicken is all white meat, but has anyone checked that? Try it for yourself and then tell us if you think its real chicken. 
 

38. Febreeze

Febreeze is for when you don't feel like washing anything. It is like Purell; it is the lazy person's washing machine. 
Febreeze
Honest Slogans
It doesn't take away any smells, but it covers them up so you smell the Febreeze with an after scent of garbage. 

39. Tinder

When you see someone's profile and all they have is group pictures. Most of the time, people would swipe left on those people, but if you are one of the brave ones, you swipe right in hopes that it is the attractive one. 
Tinder
Honest Slogans
Then you find out its not the hot friend and you are disappointed and asking which one they are. 

40. Louis Vitton

There are so many knockoffs of designer brands like Louis Vitton, so you can assume some of the ones you see are fake. 
Louis Vitton
Honest Slogans
It is also hard to spot the fake versions unless you have a trained eye. 

41. Dunkin' Donuts

The original slogan is "America runs on dunkin'," but America indeed eats a lot of donuts. The country is known for having a high percentage of obese people, so this slogan is accurate. 
Dunkin' Donuts
Honest Slogans
Dunkin Donuts has great donuts and coffee, so it is easy to want to eat a lot of donuts. 

42. Taco Bell

Has anyone actually eaten Taco Bell when they were sober? It would be shocking to meet those people. 
Taco Bell
Honest Slogans
Is the food edible when you are not under the influence, we would really like to know? 

43. The North Face

Every basic girl had a North Face fleece jacket that they wore with black leggings and rolled over Ugg boots. It was the college uniform for so many girls. 
The North Face
Honest Slogans
These jackets are made for hiking and trekking through freezing temperatures, which obviously translates to your college campus. 

44. Pokemon Go

Pokemon Go has been a popular game since it launched in 2016. It helped people get outside and moving. There were even stories of people who lost weight because they started being active while playing the game. 
Pokemon Go
Honest Slogans
You can't play Pokemon Go from your couch, so it forces you to get out of your house. 

45. Cards Against Humanity

"If Apples to Apples and Satan had a baby." That is so accurate because it is an extremely inappropriate version of Apples to Apples. 
Cards Against Humanity
Honest Slogans
You cannot be sensitive when you play this game because it can get intense, and it is not politically correct. 
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